Why you can not do without a CRM-system in 2020

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Why you can not do without a CRM-system in 2020

Literally CRM (Customer Relationship Management) – customer relationship management and your employees. In fact, this is software that helps optimize the work of the sales department and internal processes in the company, which ultimately leads to increased profits. An example of such software is Bitrix 24. This is one of the most popular CRM with a wide range of capabilities: you can set tasks for colleagues, communicate in the messenger – voice and video, coordinate documents, but this is not all the possibilities. We tell you why you can not do without CRM in 2020.

Reasons: Why your business urgently needs CRM

1. Now your managers will not merge applications. The memory of your subordinates is far from ideal. Even if they use stickers, notepads or Excel, the amount of information that needs to be remembered and processed is huge. And even more memory is needed to store information about negotiations, calls, customer preferences. Hence the forgotten meetings, calls. As a result, you lose money. With CRM, your subordinates will spend much less time processing information, data will not be lost anywhere, the system will not let you forget about a business meeting. In addition, business processes will become more transparent to you. You will know exactly what your employee actually spent time on, you will never lose the accumulated data, the system will not let you forget about a business lunch – there will no longer be any missed tasks.

2. Thanks to the CRM system, an increase in sales is inevitable . If you correctly and use the information received, the cost of purchasing CRM will return a hundredfold, thanks to the transition of customers from the status “I will think” to the status “Ready to place an order”. A simple example: you transfer the entire customer base from notepads / Excel to CRM (for example, Bitrix24) and make a beautiful selling newsletter about a stock or a new product. The newsletter provides you with sales. The bottom line is CRM payback.

3. More effective team work . The implementation of the CRM-system will organize the work of the whole team in a single space. Here you can make calls, send letters to the database, work with documents, set tasks and monitor the progress of their implementation. All this helps to increase productivity; managers will spend less time on organizational issues and manage to complete more transactions in one working day.

4. Formed a positive image of the company.By helping to properly handle information, the CRM system will become your best assistant in the difficult task of building customer loyalty. After all, everyone knows the truth: it’s cheaper to turn a client into a permanent one than to constantly invest in attracting new ones. This is the main idea of ​​CRM. You surround the client with care and support. When he calls you, CRM offers to open his card, and you immediately greet the customer by name. Even if another manager was leading this buyer before, any employee will answer his questions without any “clarification and call back”. CRM itself will send the customer an SMS message about the status of the order and will remind you of the meeting. As a result, you save time – both yours and your client. So, make him more loyal. In addition, one satisfied customer – 10 satisfied customers.

5. Suitable for small businesses. Small business, contrary to popular belief, needs automation more than others. Its resources are limited. It is necessary to maximize the effectiveness of each person, every penny, every commercial opportunity. CRM will help with this. Even if your team consists only of you, you work from home, you have only one client and you do not plan to expand, you can always miss something important. With CRM, this is out of the question. The system remembers any little things.

Summary

Of course, CRM is not a panacea for business failures, but in combination with a competent marketing strategy, product improvement and qualified personnel, the CRM system can work wonders. If you have everything except her, then, whatever one may say, you will be behind competitors who are able to surround their customers with maximum care and attention.

We are ready to take it upon ourselves and provide you with quick technical support, explain how to use CRM to solve exactly your tasks.

 

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